Morphe
A little more try. A little less guess.
A family of retail concepts brings digital discovery into the beauty store. K5’s M-Modules move from an individual product encounter to a private space to explore—and a stage for the whole community.
- Discipline
- Brand & Digital
- Our role
- Retail strategy + digital interaction + fixture design
- Project
- Interactive retail concept
One idea.
Different ways to take part.
The proposal connects screens with physical products instead of treating them as separate experiences. Each module answers a different need: catch attention, invite interaction, offer privacy or bring people together.
A mobile digital display introduces products and campaigns. A small intervention that can move with the store.
The display becomes an interaction. The proposal connects touch content with physical product displays and optional docking modules.
A more private setting gives someone room to explore. Digital consultation and virtual product trials were proposed within a compact enclosure.
A platform for the community: demonstrations, events and product launches. Between events, it becomes a featured display.
