Our disciplines02 / Brand & Digital

Give peoplea part to play.

Brand identities.
Interactive experiences.
Real human connections.

Explore our capabilities
A red Kia Stinger displayed within a branded salon with places to gather
Kia Stinger Salons / ArchiveA place to encounter the brand.
Archived Kia Stinger racing game with a vehicle and local leaderboard
Your turn.Stinger / Digital play
What we do

Capabilities

We design how people recognize a brand and how they take part in it. Identity, space, objects, content and digital tools work together around a simple question:What should someone be able to do here?

  • Brand strategy & storytelling
  • Visual identity & brand systems
  • Environmental graphics
  • Exhibits & brand activations
  • Product & material displays
  • Websites, applications & interfaces
  • Interactive experiences & games
  • 3D visualization & immersive experiences
Bandit’s Rally / A brand in motion

One identity.
A whole
experience.

The same idea should feel at home on a screen, a shirt and a car. For Bandit’s Rally, the identity connects the anticipation, the day itself and what people take home.

See the full project
Bandit’s Rally identity and brand guidelines presented as a complete graphic system
Bandit’s Rally / The identity

A shared language for a shared obsession. The identity carries the rally’s character across every point of contact.

  1. 01

    Find the idea

    Brand strategy and a clear story establish what the identity needs to express.

  2. 02

    Build the language

    Visual systems turn that idea into a recognizable identity across signs, spaces, content and objects.

  3. 03

    Put it into the world

    Environmental graphics, displays, exhibits and activations give people ways to experience it.

Then give people a way to take part.

Make the
next move
mean something.

A conversation at a table. A material you can pick up. An experience you can explore. We use physical design and digital tools to make those moments possible.

Sometimes the technology is visible. Sometimes it helps us design a better space. The interaction is always the point.

Lincoln Black Label material display with individual automotive paint samples
Lincoln Black Label / Material exploration

Different ways to interact. The same focus on people.

  1. 01

    Map the encounter

    Understand what people need, what catches their attention and what they should be able to do.

  2. 02

    Make it usable

    Prototype the object, space or interface. Give each action a clear purpose and response.

  3. 03

    Connect the experience

    Bring the physical and digital choices into one coherent brand experience.

Selected workExplore all work

The work,
up close.

K5 / Quarterly drops

Off screen.
On you.

A perfectly good idea, taken off the page. Our graphic language gets a wardrobe of its own. Small drops. Big character. Dress code: curious.

Shop K5 (opens in a new tab)
You found Einstein.

A little brilliance.
A little mischief.

K5’s Einstein character working on a laptop

Einstein has a small but spirited place in the K5 world. For us, he stands for a simple idea: have fun while being brilliant.

Ask the unexpected question. Make a new connection. Enjoy figuring it out. That spirit belongs in the work, too.

The wild hair is optional.