Bandit’s Rally

Brand + event design

The Bandits identity travels with the people taking part.

The idea

Give a community a shared identity.

Brand creation, event design and digital engagement for an automotive rally rooted in Detroit’s car culture.

01 / Bandit’s Rally

Typography, graphics and vehicle applications make the rally recognizable before the route begins.

The identity system connects typography, graphics and the rally’s visual language.

Vehicle graphics make the rally recognizable on the street.

02 / Bandit’s Rally

The rally book connects the event’s schedule, destinations and graphic language. A useful object—and a souvenir of the weekend.

Print collateral / The rally book turns the route, schedule and event story into something to keep.

The route book connects editorial detail with the pace of the rally.

03 / Bandit’s Rally

Apparel and lifestyle objects let the identity travel with the community long after the cars have parked.

Lifestyle / A cap carries the identity beyond the rally weekend.

Merchandise / The shirt connects a small front mark with a more expressive back graphic.

Lifestyle / Apparel brings the identity into the community around the event.

Merchandise / A second cap treatment gives the community another way to wear the brand.