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Maserati Pop-up Retail

Brand experience
Knokke / A compact Maserati destination opens directly onto the street.
The idea

A smaller space. A complete world.

K5 partnered with Maserati on retail pop-ups across Europe and the Middle East, bringing the marque’s vehicles, craftsmanship and lifestyle into new settings.

Disciplines
Brand & Digital
Architecture & Interiors
Our role
Brand + Interiors
Project
Brand experience
Setting
Europe + Middle East
01 / Maserati Pop-up Retail

A complete world. A smaller address.

Knokke and Zurich bring the marque into compact retail settings. Vehicles, merchandise and material details belong to the same encounter.

Knokke / The vehicle anchors the interior while retail extends around it.
Knokke / The stair and mezzanine connect the retail setting vertically.
Zurich / Vehicle presentation shares an intimate environment with merchandise and craftsmanship.
Zurich / Lifestyle objects become part of the retail encounter.
Zurich / Leather and detailing make the brand tangible at a smaller scale.
02 / Maserati Pop-up Retail

Maserati at Baselworld.

A temporary experience center connects the vehicle presentation with hospitality, lifestyle objects and the atmosphere of the watch and jewelry event.

Baselworld / A temporary pavilion brings the Maserati environment to the event.
Baselworld / Hospitality, merchandise and the vehicle share one compact setting.
Baselworld / People and materials bring the temporary destination to life.
Baselworld / Watch presentation adds another material encounter to the brand story.
03 / Maserati Pop-up Retail

The brand in your hands.

Physical displays, printed objects and digital tools give visitors different ways to spend time with the Maserati story.

Baselworld / A tablet supports the customer conversation beside the physical displays.
Baselworld / The retail fixtures give accessories a carefully considered place.
Baselworld / Print and textiles carry the Maserati identity through the setting.

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Knokke / A compact Maserati destination opens directly onto the street.
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Knokke / A compact Maserati destination opens directly onto the street.