Kia Stinger Racing Game
The idea
Put the visitor in the driver’s seat.
An interactive racing game extended the Stinger Salon experience, giving visitors a hands-on way to explore the vehicle through play.
- Discipline
- Brand & Digital
- Our role
- Digital interactions
- Project
- 2017–18 · Digital archive
- Setting
- Kia Stinger Salons
Choose a color.
Chase a time.
Vehicle color choices and a local leaderboard made the experience personal and social. The game gave the physical launch space another way to invite participation.
Your view
The driver’s view puts the player behind the wheel.
The chase
The camera follows the vehicle through the race.
The starting line
A starting sequence gives the visitor a clear way into the game.
In the details
