Kia Stinger Salons

2017–18 · ArchiveArchive

The Stinger takes center stage within a sequence of red architectural fins.

The idea

Feel the performance before the drive.

A retail launch that brought the Stinger out of the dealership and into the city. K5 connected spatial design, tactile details and digital experiences across high-profile US shopping destinations.

Disciplines: Brand & Digital
Architecture & Interiors
Our role: Brand + Digital interactions + Interiors
Project: 2017–18 · Archive
Setting: United States

01 / Kia Stinger Salons

Performance, before the drive.

The salon brings the Stinger into everyday shopping destinations. Red architectural fins give the vehicle display a deliberate sense of movement.

The Stinger Salon opens onto the everyday life of the shopping destination.

A material counter gives the visitor a more tactile way into the vehicle story.

Paint and material displays make the choices visible at the scale of the visitor.

02 / Kia Stinger Salons

Get closer. Take part.

Material choices, digital content and places to sit connect the vehicle with a more personal encounter.

A lounge makes room to pause within the performance-inspired setting.

Digital content is integrated into the same red architectural system.

Warm seating and sculptural lighting bring another scale to the salon.

The vehicle’s interior continues the performance story.

Kia Stinger Salons

Feel the performance before the drive.

Performance, before the drive.

Get closer. Take part.

Another way in.