Kia EV6 Pop-up

Concept designDesign study
The vehicle sits within a transportable, framed retail environment.
The idea

An electric idea, ready to move.

A transportable pop-up concept for the Kia EV6, built around prefabricated pod frames and flexible display settings.

Discipline
Brand & Digital
Our role
Architecture + Brand
Project
Concept design
Setting
Kia EV6

A place for the idea.
Ready to move with it.

Panelized cladding and a modular structure make assembly, disassembly and adaptation part of the design. The concept gives the vehicle a distinct setting without requiring a permanent showroom.

The interior

Light and materials carry the EV6 identity into the interior.

You found Einstein.

A little brilliance.
A little mischief.

K5’s Einstein character working on a laptop

Einstein has a small but spirited place in the K5 world. For us, he stands for a simple idea: have fun while being brilliant.

Ask the unexpected question. Make a new connection. Enjoy figuring it out. That spirit belongs in the work, too.

The wild hair is optional.