Maserati Levante App

Digital archiveArchive
The Levante story is presented through a tablet interface.
The idea

A new vehicle, at your fingertips.

An interactive mobile introduction to Maserati’s first SUV. Film, animation and information brought the Levante’s design and features into one digital experience.

Discipline
Brand & Digital
Our role
Digital interactions
Project
Digital archive
Setting
Mobile experience

Move around the car.
Without moving the car.

The interface organized a rich vehicle story into moments people could explore for themselves. The project shows how a brand encounter can travel beyond the showroom.

In context

Film and editorial content introduce the vehicle in context.

In the details
A side view gives the vehicle’s silhouette room on screen.
You found Einstein.

A little brilliance.
A little mischief.

K5’s Einstein character working on a laptop

Einstein has a small but spirited place in the K5 world. For us, he stands for a simple idea: have fun while being brilliant.

Ask the unexpected question. Make a new connection. Enjoy figuring it out. That spirit belongs in the work, too.

The wild hair is optional.