K5Spatial interaction
designers.
K5 / Different ways in.
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Royal Oak, Michigan.
Back to WorkBrand & Digital

Lincoln Studio 12

Product + fixture design
The material library is organized for discovery and conversation.
The idea

Luxury, within a considered footprint.

A modular environment for Lincoln Black Label, designed around a 12-by-12-foot footprint and the tactile experience of paint, color and trim.

Disciplines
Brand & Digital
Architecture & Interiors
Our role
Brand + Interiors
Project
Product + fixture design
Setting
Lincoln Black Label

A small footprint.
A complete encounter.

The espresso veneer surround frames the material story. A modular format lets the studio work within an existing dealership or as a standalone presentation.

A place to talk

Warm upholstery gives the compact space the feeling of a room.

In the details
The studio fits into the dealership without losing its own identity.

Another way in.

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You found Einstein.

A little brilliance.
A little mischief.

K5’s Einstein character working on a laptop

Einstein has a small but spirited place in the K5 world. For us, he stands for a simple idea: have fun while being brilliant.

Ask the unexpected question. Make a new connection. Enjoy figuring it out. That spirit belongs in the work, too.

The wild hair is optional.

The material library is organized for discovery and conversation.
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The material library is organized for discovery and conversation.