Bentley Retail Program
The idea
British character. A North American setting.
K5 helped bring Bentley’s European retail image program to the North American market through program adaptation and rollout services. The work carried a shared framework for premium finishes, craftsmanship and customer experience across the region.
- Discipline
- Automotive Retail
- Our role
- North American program adaptation + rollout
- Project
- Retail image rollout
- Setting
- North America
01 / Bentley Retail Program
British character. A shared framework.
K5’s role was North American adaptation and rollout of Bentley’s European retail image. The CW1 House photographs shown here illustrate that source program’s spatial and material language.
02 / Bentley Retail Program
Considered up close.
Configuration, craftsmanship and hospitality are carried through the retail image as one coordinated experience.
