Casa Maserati
The idea
A world beyond the vehicle.
A brand destination on Milan’s Piazza San Fedele, bringing Maserati’s craftsmanship into retail, lounge and dining settings during the Milano International Expo.
- Disciplines
- Brand & Digital
Architecture & Interiors - Our role
- Brand + Interiors
- Project
- Brand experience archive
- Setting
- Milan, Italy
Same place.
A different light.
A change of light shifts the atmosphere. Switch between the daylight setting and its illuminated evening mood.
Day / Natural light reveals the material ribbon, lounge and retail displays.
Night / The same interior takes on a different rhythm through its lighting.
01 / Casa Maserati
From the piazza, into the brand.
Retail, lounge and dining brought Maserati into Milan’s Piazza San Fedele during the Milano International Expo. The wood ribbon links these different ways of spending time with the marque.
