Ford Commercial Truck Centers
The idea
A retail setting built for working vehicles.
Project management, finish selection and furniture curation for Ford Commercial Truck Centers, connecting daily operations with a coherent customer environment.
- Disciplines
- Automotive Retail
Architecture & Interiors - Our role
- Architecture + Interiors
- Project
- Retail environment
- Setting
- Ford commercial retail
Working vehicles.
A working environment.
The material and furniture choices support the way staff work and customers use the space. The result is a coordinated approach across service, sales and shared areas.
The welcome
Ford identity and customer information establish the entry point.
The truck
A display area places the truck within the retail environment.
The wait
Customer seating offers a place to pause during the service visit.
In the details
