Ford Signature

Retail program

The Ford exterior establishes a familiar address for the Signature interior program.

The idea

The next chapter happens inside.

A dealership interior program connecting architecture, graphics and fixtures to the customer experience, while retaining the recognizable Ford Trustmark exterior.

Discipline: Automotive Retail
Our role: Interiors + Brand
Project: Retail program
Setting: Ford retail

01 / Ford Signature

A new rhythm inside.

Architectural elements, graphic touchpoints and fixtures give the Ford interior a shared framework that can adapt to different dealership formats.

Showroom seating makes room for a pause alongside the vehicle display.

A hospitality counter creates another way to spend time in the dealership.

Vehicle presentation and customer circulation are planned together.

02 / Ford Signature

Designed for the visit.

Site-specific programming and design-intent documents connect the standard with the people and operations of each dealer.

Lighting, color and the Ford identity organize the open showroom.

The central hospitality setting brings the program’s architectural and graphic elements together.

Ford Signature

The next chapter happens inside.

A new rhythm inside.

Designed for the visit.

Another way in.