Ford Smart Labs
The idea
Meet people where they already are.
A modular retail format that brings Ford into high-footfall locations, creating an informal setting for vehicle discovery and conversation.
- Disciplines
- Brand & Digital
Automotive Retail - Our role
- Brand + Interiors
- Project
- Pop-up retail
- Setting
- Ford retail
Bring the vehicle
to the everyday.
Open boundaries invite people into the space. Flexible components and interactive touchpoints let the brand establish a temporary presence in different environments.
Meet the car
Visitors can get close to the vehicle in an informal setting.
Meet the context
The vehicle becomes part of an existing public space.
Change the setting
A flexible display format adapts to another retail location.
In the details
