Ford Trustmark

Facility standards

Imlay City / A recognizable Ford address adapted to the dealership site.

The idea

Consistency that leaves room for the site.

K5 worked with Ford Land on facility design standards for Ford and Lincoln dealerships, connecting exterior identity, interior planning and brand touchpoints.

Disciplines: Automotive Retail
Architecture & Interiors
Our role: Architecture
Project: Facility standards
Setting: Ford + Lincoln retail

01 / Ford Trustmark

The same identity. Different sites.

Facility standards establish a recognizable starting point. Site-specific design lets the exterior framework meet the actual building and location.

Glazing, cladding and the exterior frame carry the brand standard into the building.

Imlay City / The exterior standard becomes a clear point of arrival.

Ford identity and the facility cladding meet at the exterior corner.

02 / Ford Trustmark

The life inside the frame.

Customer settings, vehicle display and staff workspaces are considered as parts of the same dealership.

The showroom keeps vehicles and customer settings connected.

A quieter customer seating area sits within the same material framework.

Sightlines connect the showroom’s working spaces and customer-facing areas.

03 / Ford Trustmark

A program with a history.

Selected archive photographs show the facility language across different dealerships and earlier program settings.

An earlier Trustmark setting brings warm timber into the vehicle environment.

Framingham / The showroom system works with another building and vehicle display.

Framingham / Brand presence, information and the customer welcome share one setting.

Ford Trustmark

Consistency that leaves room for the site.

The same identity. Different sites.

The life inside the frame.

A program with a history.

Another way in.