Gibbs Technology

Film + brand communications
The vehicle’s ability becomes the starting point for the story.
The idea

Tell the story of a different kind of movement.

A brand film and marketing materials for Gibbs’ high-speed amphibian vehicles, communicating how they move between land and water.

Discipline
Brand & Digital
Our role
Brand
Project
Film + brand communications
Setting
Gibbs Technology

Land. Water.
One good story.

The creative approach places the vehicle’s capabilities in the context of an active lifestyle. Film and supporting materials connect the engineering story with the possibilities of using it.

The information

A digital interface connects film with the product’s technical information.

You found Einstein.

A little brilliance.
A little mischief.

K5’s Einstein character working on a laptop

Einstein has a small but spirited place in the K5 world. For us, he stands for a simple idea: have fun while being brilliant.

Ask the unexpected question. Make a new connection. Enjoy figuring it out. That spirit belongs in the work, too.

The wild hair is optional.