Jeep Interior Refresh

Interior standards

The entry places the Jeep identity and vehicles within one connected interior.

The idea

Change the feeling. Work with the building.

K5 developed an interior standard for Jeep that brings the brand’s character into existing facilities through materials, graphics and focused spatial moments.

Disciplines: Automotive Retail
Architecture & Interiors
Our role: Interiors
Project: Interior standards
Setting: Jeep retail

01 / Jeep Interior Refresh

A warmer Jeep encounter.

Interior standards use material, landscape graphics and focused architectural moments to bring the brand into existing facilities.

Timber, landscape imagery and warm seating organize the customer lounge.

Material choices make a place to sit and explore the brand.

The lounge connects hospitality, retail displays and vehicle presentation.

Glazed consultation spaces sit beside the vehicle showroom.

02 / Jeep Interior Refresh

The vehicle. The handover.

Vehicle presentation and new-vehicle delivery settings remain connected to hospitality, material selection and the customer’s route through the dealership.

The new-vehicle delivery area creates a focused setting for the handover.

The Wagoneer display is framed by a sculptural ceiling and dark materials.

Seating and material display connect to the vehicle handover.

The Wagoneer vehicle display gives the interior a distinct focal point.

Jeep Interior Refresh

Change the feeling. Work with the building.

A warmer Jeep encounter.

The vehicle. The handover.

Another way in.