Quick Lane

Retail prototype
Lumberton / The Quick Lane identity introduces the service environment at night.
The idea

A clearer path through the service visit.

A retail prototype for Quick Lane, translating the brand into a flexible environment for customers, service and merchandising.

Disciplines
Automotive Retail
Architecture & Interiors
Our role
Architecture + Interiors
Project
Retail prototype
Setting
Quick Lane
01 / Quick Lane

A clear presence. A flexible plan.

K5 developed a modular retail prototype that could adapt to different facilities while keeping the Quick Lane identity recognizable.

The prototype adapts to another dealership frontage and vehicle setting.
Joe Cooper / Modular displays and brand information organize the customer visit.
02 / Quick Lane

The wait is part of the visit.

Merchandise, customer seating and service information share a coordinated customer-facing setting. The selected facility photographs show the system at different footprints.

Lumberton / Merchandise, seating and service information share one customer setting.
A second interior setting shows how the same framework responds to a different footprint.
You found Einstein.

A little brilliance.
A little mischief.

K5’s Einstein character working on a laptop

Einstein has a small but spirited place in the K5 world. For us, he stands for a simple idea: have fun while being brilliant.

Ask the unexpected question. Make a new connection. Enjoy figuring it out. That spirit belongs in the work, too.

The wild hair is optional.