K5Spatial interaction
designers.
K5 / Different ways in.
01Work02Disciplines03About us.
Three disciplines. Room for your brief.Architecture & InteriorsBrand & DigitalAutomotive RetailLet’s talk
Royal Oak, Michigan.
Back to WorkAutomotive Retail

Ford Bronco

Facility design + kit of parts
The Bronco facility connects the brand identity with a welcoming outdoor porch.
The idea

Adventure, given a physical address.

A Bronco facility concept translated into a kit of parts, bringing the vehicle’s character into Ford retail environments.

Disciplines
Automotive Retail
Architecture & Interiors
Our role
Architecture + Brand
Project
Facility design + kit of parts
Setting
Ford retail
01 / Ford Bronco

Adventure at the threshold.

The porch, materials and outdoor settings give the Bronco identity a physical address before the customer steps inside.

The covered porch creates a generous threshold between outdoors and showroom.
The illuminated exterior extends the facility’s presence into the evening.
Timber and outdoor seating make the arrival a place to stay.
The Bronco identity is integrated into the entry frame.
02 / Ford Bronco

Built around the vehicles.

A kit-of-parts approach brings timber, stone, display and hospitality into a framework that can respond to different dealership conditions.

The vehicles sit within a tactile timber, stone and steel interior.
A leather lounge brings the feeling of a room into the dealership.
A quieter setting gives visitors space to spend time with the brand.
Vehicle display and the lounge share the same architectural framework.
The service setting connects the retail encounter with practical vehicle needs.

Another way in.

More Automotive Retail
Ford Pro Service Elite
Ford Pro Service Elite

For the vehicles that work. And the people who keep them working.

Lincoln of China
Lincoln of China

One identity. A new context.

You found Einstein.

A little brilliance.
A little mischief.

K5’s Einstein character working on a laptop

Einstein has a small but spirited place in the K5 world. For us, he stands for a simple idea: have fun while being brilliant.

Ask the unexpected question. Make a new connection. Enjoy figuring it out. That spirit belongs in the work, too.

The wild hair is optional.

The Bronco facility connects the brand identity with a welcoming outdoor porch.
01 / 10

The Bronco facility connects the brand identity with a welcoming outdoor porch.