Lincoln of China
The idea
One identity. A new context.
A brand and facility design system for Lincoln’s entry into the Chinese market, spanning architectural programming, design guidelines and a dealership prototype package.
- Disciplines
- Automotive Retail
Architecture & Interiors - Our role
- Architecture + Interiors
- Project
- Retail program
- Setting
- China
01 / Lincoln of China
An identity. A complete framework.
K5 developed the programming, design manual and architectural prototype package for Lincoln’s entry into China. The facility is considered from street presence to interior detail.
02 / Lincoln of China
The same Lincoln. A new context.
Materials, hospitality and digital presentation carry the global identity into a setting shaped around local operational and cultural requirements.
