Lincoln Vitrine

Retail environment

Schumacher Lincoln / The glazed Vitrine exterior presents the dealership at dusk.

The idea

Hospitality shapes the visit.

A retail environment organized around transparency, warmth and human scale, expressing Lincoln’s identity through the building and the moments within it.

Disciplines: Automotive Retail
Architecture & Interiors
Our role: Architecture + Interiors
Project: Retail environment
Setting: Lincoln retail

01 / Lincoln Vitrine

A more personal scale.

Transparency makes the showroom easy to read. Smaller settings within it give the customer room to pause, configure and talk.

Material planes define smaller settings within the open showroom.

A hospitality counter creates a place to stop and spend time.

The material display gives the customer a tangible way into the choices.

A consultation setting keeps the vehicle close to the conversation.

02 / Lincoln Vitrine

Vehicle. Room. Relationship.

The Vitrine framework connects the vehicle display with hospitality, media and the details that make the setting feel distinctly Lincoln.

Vehicles, circulation and customer settings remain visible to one another.

The Lincoln identity becomes a quiet material moment.

Media and cabinetry are integrated into the hospitality setting.

The showroom places the vehicle at the center of a carefully framed view.

The Lincoln mark is carried into the glazing and interior details.

Lincoln Vitrine

Hospitality shapes the visit.

A more personal scale.

Vehicle. Room. Relationship.

Another way in.