Lincoln Vitrine VR
The idea
Step into the idea.
A virtual experience introduced Lincoln dealers and stakeholders to the Vitrine facility concept, making its spaces and materials available to explore before implementation.
- Discipline
- Brand & Digital
- Our role
- Digital interactions
- Project
- Digital archive
- Setting
- Dealer events + NADA
Make the proposal
a place to explore.
Visitors could move through the proposal and compare material options, including wood and leather finishes. The interaction made the design conversation spatial and tangible.
Materials
A virtual consultation setting studies timber, glazing and brand graphics at the scale of the space.
The interior
The immersive study connects brand presence with the interior experience.
The long view
The vehicle and lounge are visible within one continuous interior.
In the details
