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Maserati Branded Suites

Hospitality archiveArchive
Monte Carlo / The Maserati wall graphic and sofa give the hotel suite a distinctive brand presence.
The idea

Let the brand become the stay.

A collaboration with Maserati on hotel suites and conference environments across Europe and Asia, translating the marque’s identity into hospitality.

Disciplines
Architecture & Interiors
Brand & Digital
Our role
Interiors + Brand
Project
Hospitality archive
Setting
Europe + Asia

The brand,
at a different pace.

Materials, spatial zoning and selected details bring the brand into a different kind of encounter. The hotel context sets the pace: a place to spend time, meet and feel at home.

The objects

A curated selection of objects connects the room with the marque.

In the details
A lounge setting gives the guest room to spend time with the brand.

Another way in.

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Different uses. A shared sense of place.

K5 Headquarters
K5 Headquarters

A studio designed around connection.

You found Einstein.

A little brilliance.
A little mischief.

K5’s Einstein character working on a laptop

Einstein has a small but spirited place in the K5 world. For us, he stands for a simple idea: have fun while being brilliant.

Ask the unexpected question. Make a new connection. Enjoy figuring it out. That spirit belongs in the work, too.

The wild hair is optional.

Monte Carlo / The Maserati wall graphic and sofa give the hotel suite a distinctive brand presence.
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Monte Carlo / The Maserati wall graphic and sofa give the hotel suite a distinctive brand presence.